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Meet our Founder

At Wicked Crisps, we mix bold creativity with thoughtful nutrition to craft snacks that amaze. You don't have to choose between flavor and wellness — our original recipes and wholesome ingredients deliver both. No bad stuff, just wickedly good crisps. It all began with a dreamer whose chip-making magic outshined the ordinary.

The Wicked Crisps Journey

Scroll through a new era of snacking — bold, crisp, unforgettable.

Phil Discovers his love for Food science

Phil Discovers his love for Food science

With a passion for flavor and nutrition, Phil sets out to learn what makes a chip truly magical right down to the molecules
Ph.d in food science & Microbiology

Ph.d in food science & Microbiology

Phil earns his doctorate to master the art and science of food preparing for a future filled with flavorful innovation
Recruited by Top Food Companies

Recruited by Top Food Companies

Phil joins major global snack companies and helps create some of the most iconic chip brands on shelves
The Vision for Something More

The Vision for Something More

Driven to break boundaries, Phil begins dreaming of chips that are both irresistibly tasty and genuinely healthy.
Phil built more than snacks he built a team with purpose.

Phil built more than snacks he built a team with purpose.

Over half the crew has special needs, proving good food can do good
The Birth of Wicked Crisps

The Birth of Wicked Crisps

Phil launches Wicked Crisps — combining creativity, science, and real ingredients to craft snacks that feel like magic
Inspired by His Parents' Legacy

Inspired by His Parents' Legacy

Guided by his father’s heroism and mother’s spirit, Phil builds a company focused on positivity, people, and purpose
Supporting Local Communities

Supporting Local Communities

Wicked Crisps creates jobs for overlooked workers — proving people are more than their past and full of potential
Revolutionizing the Snack World

Revolutionizing the Snack World

Wicked Crisps becomes a go-to for flavor lovers who care about nutrition — delivering bold crunch with a clean conscience
Still Surprising & Delighting

Still Surprising & Delighting

Today, Phil and the Wicked Crisps team continue their mission: to wow your taste buds without compromise

Our promise

For over 35 years, we've crafted baked snacks that live in the better-for-you aisle without ever compromising on taste

Our crisp philosophy? Real ingredients. Bold flavor. Zero shortcuts. with nutrient-rich veggies, no GMOs, gluten, or artificial additives — we bake every Wicked Crisp to be as good for you as it is wickedly delicious